Things to Consider When Implementing SEO
Businesses both large and small looking to build a stronger online reputation often benefit by implementing SEO into their marketing strategies. However, SEO is not a physical product, and so it becomes difficult for businesses to truly know how much are they really benefiting by choosing to work with a specific Sunshine Coast seo company.
Some SEO companies practice SEO strategies that may be seen as unethical and unfavorable by search engines, which leads to decent short-term results but very poor long-term results. The initial boost in rankings offered by these unethical companies may be wonderful, but sooner or later search engines like Google will detect these unethical practices, rendering the SEO efforts pointless. You may as well not have implemented any SEO in the first place.
So, it is crucial to be well-informed about how the SEO you have implemented would work, and what kind of results (short term and long term) will you expect. There are SEO that offer a guaranteed boost in rankings which is a false marketing ploy. I would avoid SEOs reporting such claims as, by nature, it is impossible to guarantee ranks in search engines.
Then there are other SEOs making claims of generating positive results without needing your keywords. And this is definitely a red-flag you should watch out for; keywords are necessary if you are planning to target and compete for particular keywordsin search engine results, so with no keyword research implemented within a SEO strategy, it becomes impossible to measure the effectiveness of a SEO drive. An SEO without proper research into keywords is like driving towards a destination without a map; you may chance upon your destination if you are very lucky, but you are most likely to get lost without one.
The SEO process entails two major components—work done on-site and off-site. On-site SEO typically involves looking into your website with a fine-toothed comb, assessing the overall structure of the HTML and CSS that creates the backbone of the site, along with checking for keyword usage, content, and any unintentional duplicated content which may be seen as unfavorable by search engines. This analysis is typically followed by suggestions to improve the site for visitors and the optimization of search engines.
Off-site SEO typically entails everything else that is required ‘off’ the main website—the backlinks linking the main website to other websites. Search engines collate the number of backlinks a site has (the stronger the backlink the better the score) and places you on a page rank. Obviously, a site with a higher score are considered more authoritative, and are placed higher on a search engine page.